The more one can draw from diverse experiences, including in other industries, the more likely it is that one will find innovative non-linear solutions to a problem.
If one can draw only from linear experiences, it is difficult to escape a linear solution approach.
Each company‘s goal should be to provide clients with a clear value proposition and to achieve a high level of client satisfaction. The client‘s needs have to be understood and have to be taken seriously.
One should always put himself in the position of the client to understand where the client‘s problems might lie. Once you have intentified your clients‘ problems and needs, then you have to provide them with an innovative solution that delivers true customer value, as well.
Simplicity and client benefits have to be the highest strategic goals for the management of a company. These goals will help a company to differentiate itself from its competitors. Innovation should always aim and meet this goal.
It is our strong belief that the combination of simplicity and client benefits always wins.